Helping Small Business Owners
Build Brands That Attract — Not Chase
For over a decade I’ve worked in real business, not from a textbook. I started out as a sole-trading tradesman running my own small business. From 2012 I helped grow a family company from a small home-care start-up into a leading disability-services organisation — 400+ staff and eight-figure revenue. In 2020 I moved into the not-for-profit sector, and in 2024 I founded Loaves & Fish.
That journey taught me the thing I now build everything around: growth that costs you your health, your time, and your family isn’t success — it’s a trap I nearly didn’t get out of.
So I do it differently now. I run Loaves & Fish fully remotely, working with clients across Australia while travelling the world with my family. It’s not a lifestyle flex — it’s the whole point.
I help small business owners and sole traders build brands that serve their customers and their lives, using StoryBrand and Go-Giver principles — and I leave the skill in your business rather than keeping you dependent on mine.At Loaves & Fish Marketing and Consulting, I focus on:
Crafting clear, compelling brand stories that position your customer as the hero — and you as their trusted guide
Developing marketing strategies built on StoryBrand and Go-Giver principles
Supporting SME growth through coaching, websites, SEO, and simple marketing systems
Helping you reclaim your time, simplify your operations, and create a business that gives you back your freedom
My approach is practical, relational, and purpose-driven. Whether you need help refining your brand, attracting the right customers, or just getting your business unstuck — I’m here to walk the journey with you.
If my story resonates, let’s connect. We can chat over a coffee, tea, or video call — and together, design a brand and business you’re proud to lead. The best place to start is your free Brand Story Map — it costs nothing and you’ll leave with a clear message you can use straight away.
If my story resonates with you…
Why “Loaves & Fish”?
The name comes from a moment in the Book of Matthew. Thousands had gathered — men, and women and children beyond counting — with no way to feed them. A small boy stepped forward and offered what little he had: five loaves and two fish. It wasn’t enough, and he knew it. But he gave it anyway — in faith, for the good of others. In the Lord’s hands that small gift was multiplied until everyone was fed, with more left over than they’d started with.
That’s the heart of this business. It was never about having enough to offer. It’s about the willingness to give what you have — to serve first, trust God with it, and watch it meet needs far beyond what you could on your own.
It’s why I give value before I ask for anything. The free Brand Story Map is my loaves and fish — a small gift, offered in the hope it feeds something real in your business. And it’s why the owners I most love working with are those building for more than themselves.
Whether your business is grounded in faith, or simply in the belief that giving generously is the better way to grow, you’ll feel at home here.
Ready to Tell a Better Story?
If you’re tired of chasing customers — and ready to build a brand that naturally attracts the right people — I’d love to guide you.
Start with my free, guided Brand Story Map. In a short, step-by-step conversation you’ll clarify your brand message and reposition your business as the guide your customers are looking for.
Once you complete the course, I’ll personally create your Brand Story Map — a clear, tailored messaging framework you can start using straight away in your marketing.
🎯 Start your Journey Today