Helping Small Business Owners

Build Brands That Attract — Not Chase

Hi, I’m Brad Mumford.

I understand firsthand the challenges of running a small business. For nine years, I was deeply involved in our family business, growing it from a modest home care provider to a leading service in the disability sector — employing over 400 staff and generating eight-figure revenue. While the business flourished, I found myself sacrificing my health, family time, and the very reasons I started the journey.

That experience led to a simple but powerful realisation:
Success shouldn’t come at the expense of your wellbeing.

Today, my mission is to help small business owners and sole traders avoid the burnout I faced — and instead, build businesses that serve their customers and their lives.

At Loaves & Fish Marketing and Consulting, I focus on:

  • Crafting clear, compelling brand stories that position your customer as the hero — and you as their trusted guide

  • Developing marketing strategies built on StoryBrand and Go-Giver principles

  • Supporting SME growth through coaching, websites, SEO, and simple marketing systems

  • Helping you reclaim your time, simplify your operations, and create a business that gives you back your freedom

My approach is practical, relational, and purpose-driven. Whether you need help refining your brand, attracting the right customers, or just getting your business unstuck — I’m here to walk the journey with you.

If my story resonates, let’s connect. We can chat over a coffee, tea, or video call — and together, design a brand and business you’re proud to lead.

If my story resonates with you…

Ready to Tell a Better Story?

If you’re tired of chasing customers — and ready to build a brand that naturally attracts the right people — I’d love to guide you.

Start with our free online course, The Brand Story Journey.
In just 6 quick lessons, you’ll work through a series of guided steps that will help clarify your brand message and reposition your business as the guide your customers are looking for.

Once you complete the course, I’ll personally create your Brand Story Map — a clear, tailored messaging framework you can start using straight away in your marketing.

🎯 Start the Journey Today — It’s Free

Your Brand Story Journey
Free