Stop Chasing
Customers,
Start guiding them
To success!
Your Business Has a Story. I'll Help You Tell It Better.
I help small business owners and sole traders across Australia build customer-focused brands, websites and marketing that convert.
You’ll finish with a personalised Brand Story Map — no pressure, no catch.
for Small business owners, Marketing feels harder than it should.
If this is you, you’re not alone.
Like so many others, you’ve tried social media, websites, SEO…But your voice is being drowned out by the noise.
Often this is because your message isn’t clear, you’re pitching to everyone, and customers get confused.
When your brand messaging is clear, the right people start paying attention. Customers and clients start listening and buying from you.
Get clear first — for free.
The Brand Story Map is a short, guided conversation — about fifteen minutes, no cost. Together we’ll work through who you serve, the real problem you solve, and how to position yourself as the guide your customer is looking for. You’ll finish with a one-page map of your message you can start using the same day.
Learn how to position yourself as the guide
Understand your customer’s real journey
Get a personalised Brand Story Map you can start using immediately
What if your message was so clear, your marketing wrote itself?
The Brand Story Map walks you through six simple steps that build clarity and value into your business — and into the lives of your customers.
Why Your Story Matters
Step Into Your Customer’s Shoes
Become Their Trusted Guide
Create a Clear Plan
Deliver Value First
Claim Your Brand Story Map
And when your
Brand Messaging
is clear, I Can Help You With
Brand Marketing Strategy
Website Design
Social Media Management
SEO Optimisation
Marketing Coaching
I built the business that nearly broke me. I’ll help you build one that doesn’t.
I’m Brad Mumford, and I’ve spent over a decade in the trenches of real business — running my own trade business as a sole trader, helping grow a family company into a 400+ staff, eight-figure organisation, and leading in the not-for-profit sector — before founding Loaves & Fish in 2024.
The growth succeeded. But it cost me my health, my time, and very nearly the reasons I started. That taught me something I now build everything around: success shouldn’t come at the expense of your life.
Today I run Loaves & Fish fully remotely, working with clients across Australia while travelling the world with my family — living proof that a business can serve your life, not swallow it. My mission is to help small business owners and sole traders build brands that do the same, grounded in two proven ideas — StoryBrand and the Go-Giver — and two simple truths:
👉 Your customer is the hero of the story.
👉 You are the guide who leads them to success.
And I don’t take the wheel — I teach you to drive. Whether I build it with you or coach you to build it yourself, the skill stays in your business. You should never be locked into an agency just to be heard.
Ready to Tell a
Better Story?
If you're a small business owner or sole trader who's tired of guesswork and hard selling, I’ve built something for you.
👉 The Brand Story Map is a short, guided conversation that helps you clarify your message, reposition your business as a guide, and attract more of the right customers — without shouting or chasing.
🎯 At the end you’ll have a personalised Brand Story Map — a clear one-page summary of your message you can start using straight away.
Start your journey now, tell a better story tomorrow!
Contact Me
Got a question?
why not ask?
Fill out some info and send it through. Or skip this and jump straight into a Phone Call.
I can’t wait to hear from you!